Challenge
Sacramento County Health Center (SCHC), a state-funded healthcare provider, needed an independent brand presence that could help people see the center as approachable and trustworthy, not cold, bureaucratic, or impersonal.
Approach
The identity was built around connection and community, using a circular mark, calming color system, and accessible visual language to make care feel more human and welcoming.
Outcome
The new identity gave SCHC a warmer, more recognizable presence within Sacramento County’s public health network—making care and health information feel more accessible while positioning the organization as approachable, relatable, and easier to trust.
Brand identity + voice
Brand system + guidelines
Marketing + patient materials
Website + digital communications
Signage + wayfinding
Challenge
Sacramento County Health Center (SCHC), a state-funded healthcare provider, needed an independent brand presence that could help people see the center as approachable and trustworthy, not cold, bureaucratic, or impersonal.
Approach
The identity was built around connection and community, using a circular mark, calming color system, and accessible visual language to make care feel more human and welcoming.
Outcome
The new identity gave SCHC a warmer, more recognizable presence within Sacramento County’s public health network—making care and health information feel more accessible while positioning the organization as approachable, relatable, and easier to trust.
Giving visual voice to a healthcare system built on community, compassion, and care
Giving visual voice to a healthcare system built on community, compassion, and care
A palette designed to convey trust, warmth, and accessibility through the forms and colors that define the SCHC visual brand.
