Hi. Welcome to my brain.

A Biology degree from Notre Dame wasn't the most obvious path to a design career. But it turns out, understanding how living systems work — how they adapt, connect, and solve problems — is pretty great preparation for branding.

I discovered design after graduation and never looked back. It's where my left brain and right brain finally shook hands. Together they're the reason I approach every branding challenge the way I do — equal parts creative instinct and analytical process.

I'm based in the Chicago area, where I live with my wife, three energetic boys, and a household that currently includes a cat, a dog, a ferret, and two guinea pigs. Chaos, it turns out, is also pretty good training for deadlines.

My Process

Discover

Clients are the subject matter experts. This phase is about listening and asking questions to draw out as much information as possible on the organization, product, market demographics, and project parameters.

Analyze

Information acquired during the discovery phase is distilled down to its core meaning. Serving as a guide for what's most important, this Creative Brief becomes the strategic foundation for developing purposeful creative solutions.

Plan

Working closely with the client, the plan is developed, detailing what the project initiative looks like, and what the approach will be. Goals and timelines are determined at the end of the planning phase.

Create

Pen (or pencil) hits the paper to develop ideas before the computer is turned on. Using the project brief as a guide, this concepting turns into engaging visual designs that are the strategic foundation of solid, results-oriented solutions.

Review

Review the work with key client team members to ensure concepts are on-strategy, and align with the Creative Brief.

Execute the win

and then live long and prosper

The concepts come to life as the campaign is further developed and refined into executable solutions.

Celebrate great work!