Hi. Welcome to my brain.
I’ve always been drawn to creativity in many forms. My biggest source of inspiration comes from my family—my wife, whose persistence and creativity inspire me daily, and my three energetic boys who constantly push me to see the world with fresh eyes. Whether we’re building imaginative LEGO sets, illustrating characters sparked by their sketches, building climbing walls, or watching sci-fi (for me, the obvious choice is Star Trek)—they remind me that curiosity and imagination are endless, and that design, like exploration, is about boldly venturing into the unknown.

That same curiosity led me from Biology to design—from studying data and patterns to crafting ideas that connect. The discipline I learned in the lab now helps me transform complex branding challenges into clear, creative, and visually compelling solutions.

For me, design isn’t just a job—it’s a craft I’m proud of and a reflection of who I am: curious, intentional, and passionate about connecting ideas with people. And the way I get there is just as important as the final result—which is why my process matters.
My Process

Discover

Clients are the subject matter experts. This phase is about listening and asking questions to draw out as much information as possible on the organization, product, market demographics, and project parameters.

Analyze

Information acquired during the discovery phase is distilled down to its core meaning. Serving as a guide for what's most important, this Creative Brief becomes the strategic foundation for developing purposeful creative solutions.

Plan

Working closely with the client, the plan is developed, detailing what the project initiative looks like, and what the approach will be. Goals and timelines are determined at the end of the planning phase.

Create

Pen (or pencil) hits the paper to develop ideas before the computer is turned on. Using the project brief as a guide, this concepting turns into engaging visual designs that are the strategic foundation of solid, results-oriented solutions.

Review

Review the work with key client team members to ensure concepts are on-strategy, and align with the Creative Brief.

Execute the win

and then live long and prosper

The concepts come to life as the campaign is further developed and refined into executable solutions.

Celebrate great work!
Brands I've Partnered with