Clients are the subject matter experts. This phase is about listening and asking questions to draw out as much information as possible on the organization, product, market demographics, and project parameters.
Information acquired during the discovery phase is distilled down to its core meaning. Serving as a guide for what's most important, this Creative Brief becomes the strategic foundation for developing purposeful creative solutions.
Working closely with the client, the plan is developed, detailing what the project initiative looks like, and what the approach will be. Goals and timelines are determined at the end of the planning phase.
Pen (or pencil) hits the paper to develop ideas before the computer is turned on. Using the project brief as a guide, this concepting turns into engaging visual designs that are the strategic foundation of solid, results-oriented solutions.
Review the work with key client team members to ensure concepts are on-strategy, and align with the Creative Brief.
The concepts come to life as the campaign is further developed and refined into executable solutions.
