_{The Challenge}
While vAuto’s flagship software was trusted by large-scale operations, its perception as a high-cost, enterprise-only brand created a barrier for smaller dealerships. The challenge was to reposition the offering in a way that felt accessible and relevant — without losing the credibility and intelligence the company was known for.

_{The Approach}
We developed Genius Labs, a sub-brand designed to reflect vAuto’s commitment to practical, data-driven innovation. The lab theme positioned vAuto as a place of continuous experimentation, where smart ideas evolve into tailored tools that solve real dealership challenges. Through brochures, event signage, video, and digital ads, we created a cohesive campaign that used bubbling liquids, clean layouts, and purposeful visual cues to reinforce a sense of structured, intelligent creation — delivering solutions that felt both credible and attainable.

_Results
The campaign gave vAuto a compelling way to speak to a new customer base. It shifted perceptions, expanded reach, and laid the foundation for future product offerings that meet the needs of dealerships of all sizes.

_{Why it Worked}
Genius Labs framed innovation as an ongoing, thoughtful process — turning complex data into simple, effective tools. By keeping the tone smart but approachable, the campaign resonated with new audiences while staying true to vAuto’s core strengths.