2a Creative

Enterprise Power for Independent Dealers

_Challenge
vAuto’s premium software was built for national auto dealerships, but independent used-car dealers needed similar intelligence without the cost, complexity, or scale of an enterprise platform.

_Approach
GeniusLabs was positioned as accessible innovation for independent dealers, using a lab-inspired brand world to make advanced software feel smart, approachable, and purpose-built for their needs.

_Outcome
Helped vAuto translate enterprise-level technology into a more attainable product story, allowing the brand to capture a new market while giving independent dealers a clearer competitive advantage.

Client Name

vAuto

Project Type

SaaS Brand Identity & Visual System

Role

Visual system + execution

Designed bubble graphic system and visual language
Designed capabilities brochure and marketing assets
Storyboarded video and created motion assets
Animated logo and supported brand rollout

Deliverables

Brand system + visual identity

Product UI + marketing website

Sales collateral + campaign assets

Giving visual voice to a healthcare system built on community, compassion, and care

Color & System

A palette designed to convey trust, warmth, and accessibility through the forms and colors that define the SCHC visual brand.

A cohesive visual system established the foundation for consistent, accessible communication.

Designed as a system — flexible enough to scale, focused enough to stay human.

Repositioning vAuto’s premium tools to give smaller used car dealerships a smart, competitive edge.

Making the Lab Real
A brand-driven product video brought to life through motion, messaging, and an on-screen demo. I led the storyboarding, design, and art direction to show the tools in real dealership scenarios.