To expand beyond its enterprise roots, vAuto set its sights on a new audience: smaller, independent dealerships. GeniusLabs launched that shift through a lab-inspired visual system that translated enterprise-level intelligence into something more accessible, intuitive, and everyday.
Through bubbling-liquid motifs, science-driven storytelling, and approachable messaging, the work created a distinct product world designed to help independent dealers compete with confidence.
The Challenge
vAuto’s premium software ecosystem was built for large, national auto groups. But independent used-car dealers needed similar intelligence — without the complexity, cost, or scale of an enterprise platform.
The challenge was to reposition that high-end technology for a smaller market in a way that felt approachable and worth investing in, while maintaining credibility and performance.
The Approach
We created GeniusLabs as a lab-inspired brand expression built around experimentation, clarity, and smart problem-solving.
The visual system paired energetic greens with structured graphics and bubbling, science-driven textures — transforming advanced software into something intuitive, modern, and exciting.
I contributed to shaping the overall look and feel of the launch through key brand assets including:
Together, these pieces helped frame the product as accessible innovation engineered specifically for independent dealers.
Results
The new product launch system elevated perception, clarified value, and opened the door to a previously underserved market.
Independent dealers engaged more confidently with vAuto’s tools, viewing them as both attainable and powerful — not “enterprise-only” solutions.
Why it Worked
GeniusLabs translated complex technology into a clear, imaginative world that made innovation feel usable rather than intimidating.
By reshaping both the narrative and the visual language, the launch helped smaller dealers see themselves as capable of competing with larger auto groups — proving how design can unlock new markets.
Sub-brand concept
Messaging
Campaign visuals
Digital & print collateral
Iconography
Product imagery
Video
Micro animations
To expand beyond its enterprise roots, vAuto set its sights on a new audience: smaller, independent dealerships. GeniusLabs launched that shift through a lab-inspired visual system that translated enterprise-level intelligence into something more accessible, intuitive, and everyday.
Through bubbling-liquid motifs, science-driven storytelling, and approachable messaging, the work created a distinct product world designed to help independent dealers compete with confidence.
Drawing from connection, inclusivity, and the medical cross as a universal symbol of care, the identity reflects a brand rooted in community, compassion, and accessible healthcare.
Drawing from connection, inclusivity, and the medical cross as a universal symbol of care, the identity reflects a brand rooted in community, compassion, and accessible healthcare.
A palette designed to convey trust, warmth, and accessibility through the forms and colors that define the SCHC visual brand.
