As ARxIUM’s product ecosystem grew, the challenge wasn’t rebranding — it was creating a visual identity system that could scale without fragmenting clarity or diluting existing brand equity. Operating in a complex, regulated healthcare environment, the company had an established logo and primary palette, but no cohesive framework to support its expanding automation platform.
I was tasked with designing a flexible enterprise system within those constraints — bringing consistency across products, campaigns, and environments without altering the core brand.
The Challenge
ARxIUM’s visual presence lacked cohesion beyond its logo and core red-and-blue palette. As the company’s portfolio expanded, there was no unifying structure to consistently express its products or messaging across touchpoints.
Compounding the challenge, the logo and primary colors were client-defined and off-limits — requiring the solution to come from system design, not surface-level change.
The Approach
Rather than redesigning the brand, I focused on building a scalable visual framework that could organize complexity and adapt across real-world use cases.
I began by assessing how ARxIUM’s products and communications functioned across marketing, sales, and environmental contexts — identifying the need for a unifying enterprise structure rather than a stylistic overhaul.
A hex-based modular system became the foundation, providing a flexible way to organize information and scale layouts across formats.
Working within the fixed logo and palette, I developed a comprehensive identity system including:
The system was then applied across print and digital campaigns, product marketing, environmental graphics, and supporting collateral — ensuring consistency without sacrificing flexibility.
Results
The visual system brought clarity and cohesion to ARxIUM’s growing product ecosystem, enabling the brand to scale across communications, environments, and materials without disrupting existing equity.
Leadership recognized the system’s ability to express ARxIUM’s approach to problem-solving with consistency across touchpoints.
Why it Worked
This work succeeded by focusing on structure over cosmetic change. By designing within clearly defined constraints, the identity system provided a disciplined framework that could scale across products and applications — maintaining clarity in a highly regulated and evolving healthcare space.
Visual Brand Design
Style Guide
Collateral Design
Iconography
Print Advertising
Digital Advertising
Product Identity Design
Event Design
As ARxIUM’s product ecosystem grew, the challenge wasn’t rebranding — it was creating a visual identity system that could scale without fragmenting clarity or diluting existing brand equity. Operating in a complex, regulated healthcare environment, the company had an established logo and primary palette, but no cohesive framework to support its expanding automation platform.
I was tasked with designing a flexible enterprise system within those constraints — bringing consistency across products, campaigns, and environments without altering the core brand.
Designing within fixed brand constraints
At the client’s request, ARxIUM’s logo and primary color palette remained unchanged. The system was intentionally designed to deliver clarity and consistency without altering the core brand.
