Designing a strong logo is one of my favorite creative challenges. As the most distilled expression of a brand, a logo must do a lot with very little—telling a story, evoking personality, and building recognition in a single glance. It needs to be purposeful, memorable, and flexible enough to live across mediums, from the tiniest favicon to a billboard. Below is a selection of logo designs I’ve created for a range of clients—each one built with clarity, intention, and lasting impact in mind.