Campaign Visuals
Digital Advertising
Paid Social
Landing Page
Infographic
As hybrid work becomes the norm, small to medium-sized businesses face rising cybersecurity risks—especially when employees mix personal and company devices. The Deception Game spotlights those vulnerabilities through a full-funnel awareness campaign guiding SMB decision-makers from paid social and digital ads to a landing page, where they could download an infographic on social engineering and register for a live webinar on protecting hybrid work environments.
The Challenge
The biggest hurdle? The term social engineering itself. It’s technical, vague, and doesn’t resonate with everyday users. We needed to educate our audience about a complex cybersecurity threat—without overwhelming or alienating them.
The Approach
To humanize the issue, I pitched the metaphor of a wolf in sheep’s clothing—a universal symbol of deception. We reimagined the hacker as a shadowy wolf in a hoodie, merging fairy-tale imagery with modern cybercrime.This bold visual led the campaign across paid LinkedIn and digital placements, driving traffic to a central landing page. Once there, visitors could explore the topic further, download a shareable infographic, and register for an expert-led webinar series.
Results
Why it Worked
By grounding a technical concept in a familiar story, the campaign made a complex threat feel real—without resorting to jargon or fear tactics. The wolf imagery provided instant recognition of danger, turning social engineering into something understandable, memorable, and actionable for non-technical audiences.
Campaign Visuals
Digital Advertising
Paid Social
Landing Page
Infographic
As hybrid work becomes the norm, small to medium-sized businesses face rising cybersecurity risks—especially when employees mix personal and company devices. The Deception Game spotlights those vulnerabilities through a full-funnel awareness campaign guiding SMB decision-makers from paid social and digital ads to a landing page, where they could download an infographic on social engineering and register for a live webinar on protecting hybrid work environments.
Inspired by the strength found in connection, inclusivity, and the cross as a symbol of care, the SCHC logo reflects a brand rooted in community, compassion, and accessible healthcare.
Inspired by the strength found in connection, inclusivity, and the cross as a symbol of care, the SCHC logo reflects a brand rooted in community, compassion, and accessible healthcare.
A palette designed to convey trust, warmth, and accessibility through the forms and colors that define the SCHC visual brand.
