Social engineering is one of the most dangerous cybersecurity threats because it rarely looks like an attack. It hides inside ordinary requests, familiar tones, and everyday interactions — creating a false sense of safety before anyone realizes what’s happening.
To make this invisible threat instantly relatable, I developed a predator-and-prey creative platform that frames attackers as silent hunters: watching, waiting, and striking the moment trust creates an opening. The result was a concept-driven awareness campaign designed to make abstract risk feel personal, immediate, and real.
The Challenge
Social engineering doesn’t announce itself. It shows up as something routine — a harmless email, a casual request, a familiar voice. That deceptive familiarity is exactly what makes it so effective. The challenge was to communicate the danger quickly, without relying on technical jargon, and in a way people could instinctively understand.
The Approach
I created a predator-and-prey concept rooted in the psychology of social engineering: attackers observe human behavior, wait for the smallest drop in awareness, and exploit trust at the exact right moment.
The wolf became the central symbol — methodical, patient, and opportunistic.
This visual and verbal system extended across social ads, digital placements, and an educational landing experience designed to pull viewers into the emotional reality of the threat, not just the technical definition.
The Results
Why it Worked
Instead of focusing on code, systems, or fear, the campaign focused on people—their instincts, assumptions, and the deceptive familiarity attackers use to get close. By revealing the moment when the harmless suddenly becomes dangerous, the work made an invisible threat visible in a way viewers could feel and understand.
Campaign Visuals
Digital Advertising
Paid Social
Landing Page
Infographic
Social engineering is one of the most dangerous cybersecurity threats because it rarely looks like an attack. It hides inside ordinary requests, familiar tones, and everyday interactions — creating a false sense of safety before anyone realizes what’s happening.
To make this invisible threat instantly relatable, I developed a predator-and-prey creative platform that frames attackers as silent hunters: watching, waiting, and striking the moment trust creates an opening. The result was a concept-driven awareness campaign designed to make abstract risk feel personal, immediate, and real.
Designing within fixed brand constraints
At the client’s request, ARxIUM’s logo and primary color palette remained unchanged. The system was intentionally designed to deliver clarity and consistency without altering the core brand.
