Visual Brand
Style Guides
Marketing Collateral
Infographics
Integrated Campaigns
Print Advertising
Digital Advertising
Event Signage
Iconography
Program Identities
When Zebra Technologies acquired Motorola Mobility’s Enterprise division, it set the stage for more than just a merger—it called for a complete visual transformation. We were challenged to create a cohesive brand system that could bridge two established identities and reflect Zebra’s evolving role in enterprise technology.
The Challenge
The logo and core black-and-white palette were already set. Our task was to build a flexible system within those constraints, using a minimal accent palette to introduce hierarchy and visual interest—without losing the brand’s simplicity.
The Approach
Starting with the strength of the new logo, we developed a clean, scalable identity. I led design direction across a wide range of assets: sales collateral, spec sheets, infographics, iconography, illustrations, campaigns, internal programs, and a global partner initiative—all crafted to feel unified and distinctly Zebra.
Results
The final system brought clarity, consistency, and a bold, modern look—empowering internal teams and helping Zebra reassert itself as a unified leader in tech.
Why it Worked
By embracing constraints, we turned a limited palette into a strength. A clear visual strategy, consistent structure, and purposeful use of accent color created an identity that was both refined and highly adaptable.
Visual Brand
Style Guides
Marketing Collateral
Infographics
Integrated Campaigns
Print Advertising
Digital Advertising
Event Signage
Iconography
Program Identities
When Zebra Technologies acquired Motorola Mobility’s Enterprise division, it set the stage for more than just a merger—it called for a complete visual transformation. We were challenged to create a cohesive brand system that could bridge two established identities and reflect Zebra’s evolving role in enterprise technology.
