vAuto Poster
Project Type
Collateral Design
Client Name
vAuto
Deliverables

Poster

Role
Led concept development, collaborated with a Copywriter, executed layout design, created the goose image composite in Photoshop.
The Goose with the View

Every year, vAuto sends a thoughtfully chosen gift to their customers as a gesture of appreciation. For this year's gift—a case of Goose Island root beer—I developed a playful concept that ties together the Chicago-based roots of both vAuto and Goose Island. Drawing inspiration from the company's high-rise view of downtown and the local flavor of the gift itself, I imagined a whimsical scene: a relaxed goose perched high above the skyline, taking a well-earned break with a cold bottle of root beer in hand (or wing). The illustration celebrates both brand and city with personality and charm, turning a simple thank-you into a memorable moment.

more Info
Client Name
vAuto
Project Type
Collateral Design
Role
Led concept development, collaborated with a Copywriter, executed layout design, created the goose image composite in Photoshop.
Deliverables

Poster

Every year, vAuto sends a thoughtfully chosen gift to their customers as a gesture of appreciation. For this year's gift—a case of Goose Island root beer—I developed a playful concept that ties together the Chicago-based roots of both vAuto and Goose Island. Drawing inspiration from the company's high-rise view of downtown and the local flavor of the gift itself, I imagined a whimsical scene: a relaxed goose perched high above the skyline, taking a well-earned break with a cold bottle of root beer in hand (or wing). The illustration celebrates both brand and city with personality and charm, turning a simple thank-you into a memorable moment.

The Hexagon is the core design element in ARxIUM’s visual brand language. With six equal sides, it connects to create infinite patterns and shapes, representing ARxIUM’s versatile and adaptive solutions.
The pill-shaped design originates from the construction of product icons and serves as the core graphic element in OpenText's product portfolio visual system, unifying the suite alongside the new color scheme and font set.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.
Implementing the pill-shaped design element to create a cohesive brand identity.
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