_{The Challenge}
How do you transform a report full of figures into something employees actually want to read—while still conveying critical performance metrics and regional data?

_{The Approach}
We reimagined the newsletter as a vibrant, magazine-style report blending storytelling, data visualization, and brand personality. Inspired by the RE/MAX hot air balloon, we named the piece “UP”—symbolizing growth, unity, and soaring above the competition. The design visually tied together city, suburban, and rural regions of Northern Illinois under one cohesive and uplifting brand narrative. We used bold illustration, infographics, and clean layouts to make complex data approachable and engaging.

_Results
The fresh take on the newsletter was enthusiastically received. Stakeholders praised its clarity, creativity, and professional polish. Most importantly, it succeeded in sparking renewed employee interest in company performance.

_{Why it Worked}
By aligning the design with the emotional core of the RE/MAX brand—ambition, leadership, and community—we transformed a static report into a compelling story. The thoughtful visuals and strategic naming gave the newsletter a purpose beyond reporting: it became a rallying point.