Campaign Visuals
Digital Advertising
Paid Social
Landing Page
Infographic
As hybrid work becomes the norm, many small to medium-sized businesses face growing cybersecurity risks—especially when employees use a mix of personal and company devices. This awareness campaign spotlights that vulnerability, driving SMB decision-makers to a landing page where they can download an infographic on Social Engineering and register for a related webinar series.
The Challenge
The biggest hurdle? The term social engineering itself. It’s technical, vague, and doesn’t resonate with everyday users. We needed to educate our audience on a complex cybersecurity threat—without overwhelming or alienating them.
The Approach
To humanize the issue, I pitched the metaphor of a wolf in sheep’s clothing—a universal symbol of deception. We reimagined the hacker as a shadowy wolf in a hoodie, blending fairy-tale imagery with modern cyber threats. This striking visual led the campaign across paid LinkedIn and digital ads, all driving traffic to a central landing page. There, visitors could explore the topic in more depth, download a shareable infographic, and register for a live webinar series on securing hybrid work environments.
Results
Why it Worked
By grounding a technical concept in a familiar story, we made the threat feel real—without relying on jargon or fear tactics. The wolf visual offered instant recognition of danger, making social engineering understandable, memorable, and actionable for non-technical audiences.
Campaign Visuals
Digital Advertising
Paid Social
Landing Page
Infographic
As hybrid work becomes the norm, many small to medium-sized businesses face growing cybersecurity risks—especially when employees use a mix of personal and company devices. This awareness campaign spotlights that vulnerability, driving SMB decision-makers to a landing page where they can download an infographic on Social Engineering and register for a related webinar series.
